AAA has initiated a new rating system. // © 2017 Getty Images
AAA has added a new designation called “Best Of” for its Diamond Rated establishments. To qualify, these hotels and restaurants must have no member complaints in the past 12 months and ratings that rank in the top 20 percent for their Diamond Rating level. Additionally, hotels must have an “A” rating for cleanliness and condition.
Why It Matters:
AAA Diamond Rated hotels and restaurants have long been a resource for agents seeking top-tier experiences for clients. But with 59,000 Diamond Rated establishments (and counting), the new designation helps agents filter options even further to pinpoint the best of the best for varying budgets and occasions. Only 7 percent of AAA Diamond Rated hotels and restaurants currently qualify for the “Best Of” distinction.
- For Diamond Rated hotels, one diamond means Budget-Oriented; two diamonds mean Enhanced; three diamonds mean Distinguished; four diamonds mean Refined; and five diamonds mean Ultimate Luxury.
- For Diamond Rated restaurants, one diamond means Quick Serve; two diamonds mean Casual; three diamonds mean Trendy; four diamonds mean Distinctive; and five diamonds mean Leading-Edge.
- Ninety percent of hotels and 97 percent of restaurants earn a rating of one, two or three diamonds.
What They Are Saying:
“When travelers are choosing a Diamond Rated hotel or restaurant, they should think of each additional Diamond as an indicator of more extensive services offered. AAA doesn’t approve substandard properties, which separates our ratings from the rest,” said Michael Petrone, director of AAA Inspections and Diamond Ratings. “Whether an establishment offers a simple environment or extensive luxury, it provides members with a good choice for the type of experience provided.”